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Research marketing campaign management. Get tips for starting an email marketing campaign within your organization, read the latest marketing campaign management news and get campaign management help from industry experts. See which enterprise marketing software products analysts ranked highest in the latest research reports. Get expert advice on choosing CRM software for marketing campaign management and learn how to enter marketing campaign data in CRM. Find out about managing marketing campaigns and read best practices for campaign management in marketing. Access chapters from marketing books for information on implementing and managing successful marketing campaigns.

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Search quality, continued


A few weeks back Udi Manber introduced the search quality group, and the previous posts in this series talked about the ranking of documents. While the ranking of web documents forms the core of what makes search at Google work so well, your search...

Read more about Search quality, continued...

CRM and improving order fulfillment...


As I’ve touched on in previous posts, the art of getting value out of CRM is to embed key business processes within the technology. While a lot of attention gets paid to sales and marketing processes, ‘downstream’ areas, such as order fulfilment,...

Read more about CRM and improving order fulfillment......