Search Content


Content Categories




How to buy SaaS Applications


This week I was delighted to join MR Rangaswami, CEO of Sandhill Group, David Knight, SVP at WebEx, and Ken Rudin, CEO of LucidEra for a spirited discussion on how Software as a Service is transforming the software buying cycle. The webcast...
Read more about How to buy SaaS Applications...

The New Rules of VIRAL Marketing


We are big fans of Mr. Scott and his eBook, The New Rules of Viral Marketing, which gives tips on how to spread your ideas for free using word-of-mouse. Or in other words, “one person sends it to another, then that person sends it to yet another,...
Read more about The New Rules of VIRAL Marketing ...

Protonotes : A New Tool for Collaborating with You


I get a lot of emails about stickynotes: art projects, new products, interesting tools. There’s a lot going on in the world of “small things that stick to other things.” But one thing is still missing: a simple, flexible tool for doing lightweight...
Read more about Protonotes : A New Tool for Collaborating with Your Team...

Aurora: Writing the Script


Writing the script for Aurora turned out to be a tricky balancing act. We wanted to illustrate the interesting design solutions we had come up with, but we also had to provide enough context to make the solutions meaningful. We needed the movie to...
Read more about Aurora: Writing the Script...

Did I call it wrong?


Back in October I made a very downbeat assessment of the state of the economy and its impact on the CRM industry. While I winced hugely when Joel Spolsky announced the end of the tech recession back in February, a straw poll of vendors suggests that...
Read more about Did I call it wrong?...

Lessons from the back of the napkin


Tuesday’s event with Dan Roam was a lot of fun. He joined us at Adaptive Path to speak about his book The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. Dan is a warm, funny speaker with a wealth of stories about using...
Read more about Lessons from the back of the napkin...